Tuesday, November 29, 2011

Project Management When Out of Town


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The project manager should make sure that the assignments aren’t too much for the employee to handle on their own. He should also make sure to try and divide up the work equally. The project manager should figure out what tasks need to be completed in order to finish the project. He should then decide how long each of those tasks should take, what order they need to happen in, and who has the most expertise in each area. The project manager should try and have the teammates work on tasks together as often as possible to ensure that everyone is staying on the same page and isn’t overwhelmed.
Developing a Gantt chart would probably be a good idea to give the project manager as well as the members of the team an idea of whether or not the project is on track. It will also inform everyone as to how many tasks are left and about how long those tasks are going to take to complete. Letting everyone know whether or not the project is on track will help them to manage their time. If they are ahead of schedule they can feel less rushed and if they aren’t on target, they can try and implement changes to fix that as soon as possible. If you are keeping your team well informed and in the loop as to the status of the project that they are working on, it should be no problem for the project manager to leave town for two weeks. Regular teleconferences to boost morale and keep everyone on their game should be scheduled as well.
To energize the team, I would recommend that the project manager offer some type of incentives for either individual tasks being completed before/on time or at the end of the project as a whole. That way, the employees have something to looks forward to and want to work faster and hard to receive that reward. They also would feel less like they are being worked to death because they are going to be personally striving to complete tasks quickly. They know that when the task is completed they will receive their incentive and that will excite them.


Project Management: Written documentation, reports, and communications methods used during the life cycle of an IT project


Abstract
The activities involved in designing and orchestrating a successful project encompass many phases and best practices.  A project involves various aspects of documentation methodologies, verbal and written reports, and a variety of communication techniques and approaches.  This document will outline activities involved in a few key aspects of the life cycle of IT projects.  Many important elements are involved in managing a successful project. A well-organized kick off meeting is a good beginning, which includes prior planning and organization of the kick off meeting, as well as careful selection of the appropriately skilled team members in order to achieve key project goals.  An efficient and thorough project communication plan is also important in order to maintain streamlined successful communication to all project parties such as project sponsors, stakeholders, and all team members. A mutually agreeable communication plan with the project sponsor will aid in keeping the sponsor apprised of all activities and achievements of the project, including any risk items the project sponsor needs to be directly involved with or responsible for mitigating.  Lastly, closing out the project includes many activities and best practices that not only aid in the project team members learning key items that were successful or not so successful, as well as the final report out to project sponsors and stakeholders, and the compilation and finalization of important project documentation for future review or system support.
The Art of Project Management
            The life cycle of a project includes many activities, documents, team members, resources, and communication requirements involved with design, implementation and delivery of the project.  To be a successful project manager and to run projects smoothly, many things need to happen at the beginning of the project, while the project is in motion, and at its ending.  The following will outline a few of the key aspects within a project.
Recipe for a Successful Project Kickoff
Projects have to start somewhere, so what better way than to start at a collaboration meeting with everyone involved. A project kickoff meeting, as what is referred to in the professional world, is a meeting that allows all project participants to share and collaborate on the project plan and to allocate individual roles and responsibilities. Expectations are set and guidelines are featured. This is also the point where project managers estimate the resources required by the project such as money, technological requirements, and people resources that will fulfill the needs and further aid the project (Leffingwell &Widrig, 2003). All project kickoff meetings should include some of the same basic elements, regardless of the desired outcome or type of project being tackled by the team.
            A successful project kickoff meeting is important to the project succeeding. Since it is the initial meeting with the sponsors and stakeholders, it can only occur once and whatever the outcome - the atmosphere for the remainder of the project is many times founded upon this first meeting. For the kick off meeting to be successful, it requires that careful and thorough planning occur in preparation for the meeting, with the goal that all project team members will agree on all relevant aspects and objectives of the project.
            The first step is to “develop the project goals and deliverables” (Sisco, 2002). The project manager should prepare a list of the items that are required for the project enabling the project manager to effectively address all the critical topics and objectives necessary for the project during the meeting. When all applicable parties agree on the objectives and the final deliverables of the project, the next step is to identify the specific roles of each team members that defines their responsibilities with the project (Sisco, 2002).
            After the project team members have been determined, it is necessary to ascertain what resources are needed from four key groups: operations, corporate support, management, and technical resources (Sisco, 2002). The resources required for each project will be unique, including the number, roles, and time required, and may be limited by matters such as the budget or number of staff available. As the project is kicking off, the project manager should also “develop a project team contact list” (Sisco, 2002) for the team members.
            Since it is “important for project team members to be aware of major assumptions that apply to the project” (Sisco, 2002) the project manager will ensure that each team member is absolutely clear on what their responsibilities are within the project. After which, the project manager will outline tasks, assign responsibilities, and indicate timeframes of each phase and milestone of the project plan (Sisco, 2002). This outlining and documentation warrants that everything has been considered for the project such as adequate resources identified and allocated, objectives included and defined, and all team members including the sponsors and stakeholders agree on all factors of the project.   With these items well defined, assigned and agreed upon, the project can successfully take off.
Elements of a Successful Project Communication Plan
Communication or the lack thereof, is perhaps the most important part of any project. Granted, money and employees are important, but if communication does not flow smoothly, the project is doomed from the start. A project communication plan is designed to be a documented approach in which project managers relay information to the appropriate stakeholders so that they are kept up to date on the progress of their investment. Much like its kickoff meeting brethren, project communication plans are important for any project, no matter the topic.
            Project communications planning used during the life cycle of an IT project helps the project run as smoothly. As so eloquently quoted by Freedman (2000) “In terms of project communications, the project plan itself is probably the most meaningful communication vehicle in the entire arsenal.”  When information is communicated in an organized manner, there is little room left for error due to any miscommunication. Miscommunications can cause the project to be delayed indefinitely because for example, the wrong action was taken.
            There are several different elements of a successful project communication plan. The project needs to clearly identify the intended audience of the project communication plan. The stakeholder communication requirements should include the what, who, and when. The content, format and detail level should be agreed upon and communicated as well. It should be known by all members of the group who the person responsible for communicating the information is as well as who is going to receive information. Properly identifying the audience will help bring the business to higher levels of efficiency.
            The second tier of the communication plan is the frequency in which updates are pushed. For instance, employees would need to be kept up to date at a much higher frequency than stakeholders. Team members have new tasks often, while stakeholders might only want a brief outline of what has been accomplished only once a week or even once a month. This part of the communication plan should really be addressed in the initial project kickoff meeting if done correctly and efficiently. The frequency of communication that is needed, when and to which group, is an important element for any successful project communication plan. 
            During the final phases of planning, the escalation process and the methods used to update the communication plan should be identified (Hehl, 2009). Presently, using modern technology, the most common way to communicate is through email, telephone, or virtual meetings (on applications like Citrix’s GoToMeeting or Skype) (Leffingwell & Widrig, 2003). These advanced forms of communication will facilitate high levels of productivity due to the fast delivery and response time.
Project Management Documentation
Document creation and deployment are some of the key aspects of any project management solution. In particular, thorough, consistent and regular project reports are vital to a project's overall success. Depending on the complexity of a given project, project reporting may require deep research and analysis on a per-organization and per-project basis. After assembling the right team for the job, project managers and team members collaborate on the best approach to accomplishing the project in front of them. In preparing such documents, it is important to evaluate some key elements that are vital to a successful project life cycle.
            First, it is important to identify the project's main plain. Without a backbone set up as the project's foundation, there is no hope of the rest of the pieces falling into place. During this phase, the team compiles and develops the principles needed to govern the rest of the project. This is perhaps one of the most vital documents involved with a project. Unforeseen factors come into play after a project is underway, and the main plan becomes an invaluable tool used to keep the project on track through a sea of constant changes (Carr, n.d.).
            The second part of the project document creation process is identifying specific goals sought after by project completion. A goal log should be used to identify each of the various objectives of the defined project. It is also helpful to outline how the project will benefit the organization as a whole, which may provide more motivation for those involved (Carr, n.d.). Often primary goals will be outlined by project sponsors or stakeholders, which can be fairly straight forward, depending on the level of involvement by the project sponsors.  Other goals can be added or modified as needed after the primary goals are in place.
            Problem and risk assessment is the third of four phases in project life cycle documentation creation. It is important for companies to identify the various problems and risks that coincide with completing a project. Documenting such solutions early in the project planning phase helps minimize unexpected issues and major project flaws throughout the project life cycle (Carr, n.d.). Granted, all issues are not going to be apparent at the very beginning. Being able to devise alternate solutions for known problems will help curb confusion in the long run (Drinkwater, n.d.). This is the first step towards risk management.
            Lastly, the action log is the final important document before a project can commence. By definition, an action log is a completed, master list of executable items or tasks outlining the project time line. This action list is also used to help the project manager divide and allocate project responsibilities between team members. Each member of the team has their own unique sets of strengths and weaknesses, so project leaders use the action log to assign tasks to team members that are best suited for different responsibilities (Carr, n.d.). Once the project is underway, this action log is used to document individual progress and performance of the project as a whole. Motivation to work with a feeling of purpose and enthusiasm come from this very important document (Drinkwater, n.d.).
            It is important to continually revisit these all project documentation to ensure the project is running with full efficiency, and on task. Above all else project documentation is one of the most important elements of communication. Proper documentation practices create project success, team morale, and maintaining sponsors and stakeholders’ satisfaction with project results (Drinkwater, n.d.). 
Advantages, Disadvantages, and Best Practices of Communication Methods
            As mentioned previously, there are a plethora of tools available to both the project manager and his or her affiliates. The Internet opens up a huge range of these tools including websites, email, and live video meetings all help reinforce a project’s chances of success if implemented correctly. This is especially true for projects that are spread out over large areas. Using these tools can be invaluable (Leffingwell & Widrig, 2003). For example, an American company outsourcing to Chinese workers can use these tools to communicate virtually instantly (using applications such as Citrix’s GoToMeeting, Skype, or Webex) while being located across the planet from other meeting attendees. Decision-making is nearly instantaneous when using these technologies and ultimately leads to faster and more efficient project completion.
            Although technological marvels are very beneficial, they do share some disadvantages. The existence of a variety of different methods may thoroughly confuse or overwhelm those participating in the project. Team members may not understand whether they should email, video chat, telephone, or even submit to a website with their inquiries and project status updates if too many technologies are employed. For just that reason, this should be clearly defined in the kick off meeting.
            Another disadvantage to the many technological options is cost.  Many are fairly expensive to implement and maintain. These factors should be considered in the overall cost of the project.  A significant disadvantage is that some people may not even be technologically savvy enough to operate chosen methods of communication. Even when someone is very good at their job and is the best in their field, it does not mean that they have the skills to host or participate in an online videoconference.
            A hopefully rare, but frequent disadvantage is the possibility of computer crashes or other outside factors that prohibit the use of a chosen technological communication method. Computer viruses, malfunctions, and hacking are also very real threat in this technologically advanced society. Thorough training and constant maintenance are necessity to prevent these disasters.
            Nearly all of these communication methods are used with the Internet as its backbone. This is why it is imperative to have a project running at its full technological potential. Internet access, business extranet, virtual private networks, video conferencing, email, fax machines, mobile computing through laptops, tablets, and smartphones, all become invaluable tools to the business professional. For this reason, it is important that all of these devices and technological components need to be constantly maintained to stay up and running through the lifespan of any project.
Elaborating Communications with Project Sponsors
The project sponsor is the most important member of the project team.  The project sponsor is the individual(s) that approves and authorizes the project charter, spearheads the project, provides executive level support, approves and extends a project budget, as well as driving the allocation of necessary resources for the project (Communications Management Plan Template, n.d.).
            Consistent, concise, and regular communication between the project manager and the project sponsor is essential for the project.  Keeping the project sponsor updated on achievements can benefit a project sponsor by providing the ability to give accurate status reports to their executive team, but most importantly keeping the project sponsor apprised of risks and problems is essential. Typically the project sponsor has the authority to make decisions or drive processes that can open roadblocks and turn a failing project around. Without this communication, the project sponsor would not know that action was needed (Brown, 2011).
            The appropriate frequency for which the project manager should communicate with the project sponsor is weekly or monthly, depending on the length and complexity of the project and the project sponsor’s availability and preference.  The project manager should review several high level topics using a standard summary format, unless the project sponsor requires more extensive detail.  This summary, which should include the overall status of the project, project successes, issues, road blocks, risks and costs, should be submitted to the project sponsor before the project status update meeting, providing an opportunity for the project sponsor to review the summary prior to the meeting.  Studies have shown that project sponsors prefer more analytical and verbal communications by the project manager. Whenever possible, the project manager should include graphs, visual aids, and charts to augment communication with the project sponsor.  The project manager should also make an effort to communicate verbally as often as possible (Muller, 2003).
            During the status meeting with the project sponsor whether face to face, conference call, or online meeting, all topics in the project status summary should be reviewed allowing the project sponsor to ask questions or provide feedback if necessary (Communications Management Plan Template, n.d.).  When the project is concluded, a final summary should be provided to the project sponsor indicating particular achievements, overall project status and lessons learned.
Guidelines for Effective Communication in Project Completion
            As a project comes near its end, the project manager should outline the procedures needed to close the project out. The main objective of the closeout phase is to lay a completed project to rest and to deliver the final requested results to applicable stakeholders and financial representatives. To close out efficiently, project managers should use a certain set of guidelines (Leffingwell & Widrig, 2003).
            All communication should be done both verbally and with written documentation.  Both good and bad highlights of the project’s lifespan should be brought up to those involved, including performance adjustments. Concerning record keeping, documentation should be retained which outlines each employee’s individual strengths and weaknesses as they were identified during the project. This information can be reviewed and used as reference for future projects or to analyze pay increased by merit. The opposite is also true, if poor performance was apparent, this documentation can be used to support termination or to analyze the need to reprimand the team member(s).
            Final communication between project managers and team members should occur at the very end of the project closeout. The main reason is to ensure that everyone that participated in the project through its lifespan can hear about the overall success or downfalls of the project from the stakeholders. This can provide a sense of accomplishment, and team members that can be proud of their work are typically eager to engage in another project (Leffingwell & Widrig, 2003). Positive reinforcement will help raise employee morale and will make them want to work hard on future projects in which they are involved.       Lastly, the project manager should emphasize the guidelines put forth and the lessons learned from these guidelines to help all team members learn the “dos” and “don’t dos” for future projects.
Final Thoughts
            A project is a dynamic, complex and unpredictable process.  The project manager and the project team have many tools and processes available to make the best attempt for a successful project.  The project manager needs to be thorough, dynamic, organized and imaginative to lead the project team in utilizing the best practices and tools available, while overcoming unexpected obstacles and issues throughout the project life cycle.  When the project team operates with “team” mentality, good communication practices are implemented and utilized, proper project documentation is captured and maintained, and today’s technological tools and applications are embraced the project manager has a fighting chance for a successful project.
References
Brown, S.(2011). What Should a Project Sponsor Do? Retrieved from http://www.globalknowledge.com/training/generic.asp?pageid=2062&country=Canada
Carr, D. (n.d.). Minimize Your Project Management Documentation. Project Smart. Retrieved from http://www.projectsmart.co.uk/minimise-your-project-management-documentation.html on Monday, November 21, 2011
Communications Management Plan Template. (n.d.). Retrieved from http://www.projectmanagementdocs.com/templates/communications-management-plan.html
Drinkwater, A. (n.d.). Communication: The Lifeblood of a Project. Project Smart. Retrieved from http://www.projectsmart.co.uk/communication-the-lifeblood-of-a-project.html
Freedman, R. (2000, September 25). Communication plans are key to project success.Tech Republic. Retrieved November 26, 2011, from http://www.techrepublic.com/article/communication-plans-are-key-to-project-success/1028635
Hehl, M. (2009). Six Elements of a Successful Project Communications Plan. DESARA. Retrieved November 21, 2011, from http://www.desaragroup.com/docs/PMV14.pdf
Leffingwell, D. & Widrig, D.(2003). Managing software requirements.Boston: Pearson Education
Muller, R.(2003). Communication of Information Technology Project Sponsors and Managers in Buyer-Seller relationships. Retrieved from http://dissertation.com/book.php?method=ISBN&book=1581121989 on Monday, November 21, 2011
Sisco, M. (2002, June 6). A Well-Planned Kickoff Meeting Sets the Tone for a Successful Project. TechRepublic. Retrieved November 21, 2011, from http://www.techrepublic.com/article/a-well-planned-kickoff-meeting-sets-the-tone-for-a-successful-project/1038879

Sunday, November 20, 2011

Employee Rights and Employer Responsibilities: Cultural Divides in U.S. and Europe


Cultural Divides

Europe and the USA have different value systems in regards to work. Americans value the entrepreneur and the ideal of freedoms that can be achieved through working. Americans want to be free and do not seek to become aristocratic. Europeans historically have strived to become on par with the best. Europeans see work as a bad thing that must be done in order to do something else you prefer. AC work as a punishment and their ideal situation would be very aristocratic and not involve them having to do any type of work. Americans are thought to be overworked by most parts of the world. There are 134 countries globally that have enacted laws limiting the maximum number of hours worked per week (Miller, 2010). The United States of America is not one of them.

Whistleblowers in the U.S.

            “The disclosure of information about a perceived wrongdoing in an organisation, or the risk thereof, to individuals or entities believed to be able to effect action” (Transparency International, 2009) is known as whistle-blowing. There are many challenges that anyone reporting a company for unlawful activity is going to have to face. If this route is chosen, the Office of the Whistleblower Protection Program identifies the possible adverse actions as:

·        “Firing or laying off

·        Blacklisting

·        Demoting

·        Denying overtime or promotion

·        Disciplining

·        Denial of benefits

·        Failure to hire or rehire

·        Intimidation

·        Making threats

·        Reassignment affecting prospects for promotion

·        Reducing pay or hours” (Department of Labor, 2011)

Whistleblowers in Europe

            Whistle-blowing in Europe would be far less effective. Knigge (2010) explains that “some things of corporate wrongdoing would be illegal in the US, but would not be illegal in Europe, so whistle-blowing on them wouldn't be very effective”.  Europe has made significant strides in the right direction. In 2010, the Council of Europe Parliamentary Assembly “unanimously adopted a whistleblower protection resolution” (Rahija, 2010) but there are nowhere near the U.S. when it comes to the level of protection offered to whistleblowers. A whistleblower would face the same adverse actions in Europe as they would in the United States but may be left without adequate protection from them.

Appropriate Course of Action

            There are seven deadly sins when it comes to whistle-blowing. Martin (1999) identifies them as:

“• Trusting too much

• Not having enough evidence

• Using the wrong style

• Not waiting for the right opportunity

• Not building support

• Playing the opponent’s game

• Not knowing when to stop.”

In Mary’s situation, there are several ways she could go about trying to find a solution to all of the problems that are going on around her at work. She would have to identify what laws were being broken and who would care if they found out what was going on. Unfortunately, the behavior Mary is seeing is not technically illegal. She would only be able to go over the supervisors head that she has already talked to in order to see if they cared what was going on. It would be a good idea first to find some company guidance stating that it is forbidden to do the things she’s trying to prevent. If the owner of the company doesn’t care if people drink, gamble and skip work, there would be little else Mary could do besides quit.

Mary should locate the guidance stating that it is not permitted to do the things she’s seeing. She should then gather evidence to support her claims and figure out who if next in the chain of command above the supervisors she has already spoken with. She should set up a meeting and present the evidence in a calm and cool manner. If she still doesn’t see a reaction, she may consider going one level higher, but it would probably be advisable to cut her losses if she doesn’t have any luck up to this point. While Mary’s situation is unfortunate, it is not her responsibility to play police to the company she works for and she has to come to terms with the fact that action may never be taken.




References

Department of Labor. (2011, November 10). Occupational Safety & Health Administration. Retrieved November 20, 2011, from The Whistleblower Protection Program: http://www.whistleblowers.gov/

Knigge, M. (2010, May 9). Deutsche Welle. Retrieved November 20, 2011, from Europe, US take different approaches to whistle-blowing : http://www.dw-world.de/dw/article/0,,5965148,00.html

Martin, B. (1999). BcMartin. Retrieved November 20, 2011, from The whistleblower’s handbook: how to be an effective resister: http://www.bmartin.cc/pubs/99wh.pdf

Miller, G. (2010, October 12). 20 Something Finance. Retrieved November 20, 2011, from The U.S. is the Most Overworked Developed Nation in the World – When do we Draw the Line?: http://20somethingfinance.com/american-hours-worked-productivity-vacation/

Rahija, B. (2010, May 17). Project on Government Oversight. Retrieved November 20, 2011, from Council of Europe Unanimously Adopts Whistleblower Protection Resolution: http://pogoblog.typepad.com/pogo/2010/05/council-of-europe-unanimously-adopts-whistleblower-protection-resolution.html

Transparency International. (2009). Retrieved November 20, 2011, from The need for whistleblower protection: http://www.transparency.org/layout/set/print/global_priorities/other_thematic_issues/towards_greater_protection_of_whistleblowers/the_need_for_whistleblower_protection

Wednesday, November 16, 2011

Project Scope Management


Project scope establishes the work that needs to be done to deliver that desired end result. It contains the deliverables and the boundaries of each project. Project scope management is a five step process that defines the scope of a project. The five steps include:

-Initiating

-Planning

-Defining

-Verifying

-Controlling

If you were trying to create a more environmentally friendly car, your project scope would be to create a car that gets above average miles on the highway and does not have a detrimental impact on the environment. This scope tells what you are going to deliver and what you are not. The objectives would be to create a car that gets 30 or more miles on the highway because it is specific and measurable. Completing the design for the vehicle by December 15th 2013 is also an objective because it is time-bound.

The scope, time, and cost management of a project are the three most important areas to focus on. Product quality will almost always increase the need for scope, time, and cost because the more of each of these that are put into a product, the better the quality will be. The quality management process uses methods such as benefit/cost analysis and benchmarking (Yancy, 2011) which positively affect cost and time.   The scope statement is one of the inputs of the quality management planning process. Both benefit each other by defining needs.

Reference

Yancy, R. (2011, May 15). Yancy. Retrieved November 16, 2011, from Quality Management: http://www.yancy.org/research/project_management/quality.html

Who Files for Chapter 7 Bankruptcy and Why- What About Loans and Credit Cards?


The chapter 7 bankruptcy code allows for individuals, partnerships, and corporations to file, regardless of whether their debt is solvent or insolvent (Federal Judiciary, n.d.). Those who file Chapter 7 bankruptcy are looking to liquate their non-exempt assets. You cannot file for bankruptcy if you have enough income to pay your bills. You must meet with a credit counselor before you are allowed to file for bankruptcy.

People usually file for bankruptcy when they have accumulated so many bills they are incapable of keeping up with the payments or paying them all off. It offers someone burdened with a large amount of debt a chance to start over. This can sometimes be due to unexpected medical bills, job loss, divorce or other events that they never saw coming.

Most credit cards will cancel you account if you file for Chapter 7 bankruptcy (BankruptcyAction.com, 2005)Chapter 7 bankruptcy remains on your credit history for ten years and will reflect negatively upon anyone trying to receive loans or credit cards. Secured credit cards are usually the only type of credit card people who file Chapter 7 bankruptcy can hope to obtain. After two year has passed following the bankruptcy, debtors can obtain mortgage loans comparable rates to people who have not filed.

References

BankruptcyAction.com. (2005, October 17). Bankruptcy Information. Retrieved November 16, 2011, from Bankruptcy Information: http://www.bankruptcyaction.com/questions.htm#GetCredit

Federal Judiciary. (n.d.). Federal Courts. Retrieved November 16, 2011, from Liquidation Under the Bankruptcy Code: http://www.uscourts.gov/FederalCourts/Bankruptcy/BankruptcyBasics/Chapter7.aspx

Tuesday, November 15, 2011

Defective Product Liability


To effectively present the issue of a company selling potentially defective 
products to the CEO, other directors, and managers, I would want to be as honest 
and as forward as possible. A product that could potentially lead to serious injuries
 is an extremely serious issue and should not be taken lightly, regardless of whether 
or not the company’s ethical guidelines have been communicated. This type of
 situation could have serious legal repercussions and could also seriously hurt the 
reputation of the company. It would have to be made clear very early on in the briefing 
that this is an extremely serious issue that could end up costing them the entire company
 if the proper steps are not taken.
               Natasha Singer (2011) of the New York Times highlights the recent quality-control 
problems of Johnson & Johnson. For the company that built their brand on providing the
 highest quality products available, the 2011 recall of over 288 million items was devastating. 
Many consumers felt they could never again purchase their products because they no longer
 trusted them. Mother of two, Thien-Kim Lam pronounced “It’s like a breakup,” … “I’m done.
 I’ve moved on.” in reference to the brand loyalty she once had for Johnson & Johnson.  
               "Consumers have typically been willing to forgive a brand for one incident or product
 problem, industry analysts say, if a company acts swiftly to rectify the situation and to issue
 an apology" (Singer, 2011). I would emphasize to management that taking such steps as
quickly as is feasible is the best way to preserve as much brand integrity as possible. In the
 case of Johnson & Johnson "the FDA says the company should have acted faster" 
(Singer, 2011). Defective products have also been known to lead to shareholder lawsuits 
against the company, consumer lawsuits against the company, overall consumer sales losses, 
and consumer reimbursement losses to name a few. A significantly decrease in the amount 
of liability claims brought against the company can be achieved only by taking the product off 
the shelves and removing the products from as many consumer hands as quickly as possible. 
                The recall logistics should have a consumer product recall announcement process. 
The product recall notification is the responsibility of the manufacture. Section 15(b) of the 
consumer product safety act states the Consumer Product Safety Commission be informed 
within 24 hours of the discovery that a product poses a safety concern to the public  
(Zurich, 2007). Because the product poses the risk of serious injury to the consumer, a 
mandatory total recall should be initiated. All of the appropriate regulatory agencies should 
be notified immediately. 
               Any and all retailers, distributors, wholesalers, and dealers should be contacted 
and informed to immediately remove the product from the shelves. The distribution and sale 
of the product should be suspended. Stores should also be informed that they need to post 
notification of the recall throughout their establishments. These retailers will be responsible 
for receiving recalled products. A recall letter should be sent to all traceable customers via 
certified mail and the recall should be publicly announced. Depending upon how widely the 
product was distributed, it may be necessary to publish notices of the recall in magazines, 
newspapers, on the radio, or on TV. These notifications should also serve as damage control, 
combating adverse publicity. An incentive should be offered to guarantee maximum return of 
the product to include, at the least, a full refund of the purchase price. A recall coordinator 
should be named and required to record the number of products returned."The advice is to 
pay now for a well-tuned, debugged standby recall plan or pay more later in terms of confusion,
 tarnished image and loss of consumer confidence" (Zurich, 2007). To ensure that a strong
 sense of business ethics permeates the company I would recommend mandatory annual ethics 
training for everyone that is employed there. 


References
Singer, N. (2011, January 15). The New York Times. Retrieved November 10, 2011, from Can Johnson & Johnson Get Its Act Together?: http://www.nytimes.com/2011/01/16/business/16johnson-and-johnson.html?pagewanted=1&_r=1&ref=defectiveproducts
Zurich. (2007). Risk Topics. Retrieved November 11, 2011, from Product Recall Program: http://www.zurichna.com/internet/zna/SiteCollectionDocuments/en/media/inthenews/RiskTopicsProductRecall.pdf