The
company should be able to take advantage of economies of scale and use
collective resources in order to maximize usefulness. This will also
keep the strategic and mission objectives from being pulled in too many
directions. This would not be the best plan if there is an unexpected
supply issue leading to essential resources being unavailable,
inadaptable and unobtainable.
The
structure of a company globally needs to be influenced by the identity
of the organization. The company has to ensure that they are going to be
able to grow and establish new market share without neglecting their
current market share. If a company spreads themselves too thinly end up
learning an expensive lesson that they were not fit to compete
internationally (AIU, n.d.).
Formalization
keeps established strategies and operations in place. This is important
for accurately forecasting future performance of the company.
Specialization allows for the creation of a niche market. This gives
businesses a competitive advantage over the competition, regardless of
their size. Centralization has the ability to both strengthen and
isolate companies. Which impact is seen depends on the location strategy
chosen. A central location proves to be most beneficial for strategic
positioning.
The
first big decision that a company needs to make based on their
organizational identity and structure when going global is the location
of their headquarters. The decision needs to be made whether or not the
headquarters will be centralized in one main location or subdivided into
various locations that would help to meet the goals and objectives of
the organization better than one location. Organizational
characteristics need to be adjusted for the culture of the new society.
Organizations must be sensitive to international laws, labor
laws, and regulatory concerns when they endeavor on an international
expansion (Kogut, 1998). There should also be a focus on cultural
translations of the service or product a company is providing. Ensuring
that all aspects of the business translate well into each specific
country is most beneficial for managing the risk of offending the
consumer. The cost of doing business should also be considered, as
things such as regulations and taxes can be pricey if not forecasted.
References
AIU. (n.d.). Course MGMT415- Global Operations Management.
Retrieved from Managing Resources & Operations:
https://mycampus.aiu-online.com/Classroom/Pages/multimediacoursetext.aspx?classid=316435&tid=204&uid=284898&HeaderText=Course
Materials: MGMT415-1202A-02 : Global Operations Management
Kogut, B. (1998). International business: The new bottom line. Foreign Policy, 152–162.
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