Managing Reorganization

As the newly hired manager of a division that is failing at my company, there are several factors I will focus in on to begin the transition to the turn around. Firstly, I want to focus on the fact that we are losing market shares because our product line is outdated. Next, I want to work to fix the problem we are having with adversarial interdepartmental communication. I would also like to address the ongoing issue that we have been having with receiving corporate funding. It is going to be very important to take each of the issues that we are having and incorporate them into an organizational structure change. After defining how we want to fix the issues we have addressed, I would like to give a more detailed account as to the steps that I believe are best to take in implementing this change. Lastly, I would like to highlight the effect that the external environment will have on the turn-around of the division.

               Richard Brock (n.d.) said “You sell a company twice. First of all, you see them the product, then you sell them the service.” The product line of a company is a huge part of the key to its success. To have a product line that is outdate is simply unacceptable. We need to develop a structure change in our division that will transition us from a functional structure to a project structure. Our new project structure should have an extensive focus on our product line. We need to make sure that we have the most up to date information and that our product reflects the type of workers that we are. Bill Gates (n.d.) once said “its quality! It's creating brand recognition and going after market share!” We need to be innovative and be the industry leader. In becoming the industry leaders, we will no longer be losing market shares and our company will benefit immensely. An organizational change in technology would also help to update our product line by allowing employees to collaborate and communicate much easier. This will lead to employees being able to learn how to be more efficient and effective from each other, as well as allow employees to access complete information faster and make quicker, better informed decisions about their work. 

               Adversarial interdepartmental communication can have extremely detrimental effects on division productivity. Bill Gates (n.d.) once stated that “like a human being, a company has to have an internal communication mechanism, a "nervous system", to coordinate its actions.” If we lack the ability to properly communicate with our co-workers, in theory, our nervous system is unable to function correctly, leading to a company spiraling to its grave. Management can work towards overcoming some of the communication barriers at hand by implementing several valuable techniques. We need to use feedback that our employees have to help pin-point the cause of the problem. We collaborating interdepartmentally, we need to ensure the use of simplified, direct, to the point language. We may need to have some activities that help employees to utilize the positive effects of active listening. Emphasis on constraining emotions and watching for non-verbal cues is also been proven effective in the workplace. It should be communicated to the workforce that we want everyone to communicate fully, openly, and honestly. As a result, fewer rumors will surface and it will cause higher morale in the office. We could also make more online databases available as well as create communities of practice for the divisions to greater expand the opportunities that they have to communicate effectively.

               It has also been made apparent that the competition for corporate resources has become a large issue. But I believe that we need to look at this in a different way. Fairfax Cone (n.d.) stated that “the inventory goes down the elevator every night.” That being said, we have to realize that our people are our most valuable internal resource. As long as we have them, we can do anything. It is important that we utilize each individual employee’s strength and weaknesses and make sure we are placing them in a position where they can be as efficient as possible. We need to make sure that they have the resources to do that as well. We will save a lot of money right of the bat if we utilize, to the best of our ability, what we have right in front of us. By taking these appropriate steps to change the structure, technology, and people, I believe that the solution to our financial problems will slowly solve themselves. In the beginning, we will save ourselves the money, and once we have developed a new product line that upper management can get excited about, the funding should follow.

               We are going to need to monitor the transition very closely for any kind of resistance. The steps that I would suggest to manage the transition would involve reducing the resistance to change as much as possible. Just as Robbins (2009) emphasizes, I would focus on my employees. I’d be sure to educate and communicate the department of the changes we are making and why, encourage participation, and provide a support system for them. Because building trust is a vital element to create a thriving workplace, I would avoid any strategies involving manipulation, co-optation, and coercion because of the damaging effect that it would have with employee relations. I would assess the external environment and integrate it into the turn-around plan by conducting research on changes in consumer demands, laws, technology, and economics and decided on adjustments accordingly.

               Many factors have to be taken into account to successfully turn around a failing business unit. An outdated product line, adversarial communication, and competition are the three main problems that have hindering our department. To fix these problems, I plan to implement a change in structure, technology and people. In managing the transition, I would suggest closely monitoring any resistance to change, and responding immediately to it. The external environment should also be reviewed and incorporated into the overall plan according to any changes.

References

Brook, Richard (2010, Dec). Richard Brock Quotes. Retrieved on January 18, 2011 from http://einstein/quotes/richard_brock/

Cone, Fairfax (n.d.). QFinance. Retrieved on January 18, 2011 from http://www.qfinance.com/finance-and-business-quotes/employees

Gates, Bill. (n.d.). Bill Gates Quotations. Retrieved on January 18, 2011 from http://www.afterquotes.com/great/people/bill-gates/index.htm

Robbins, Stephen P. (2009). Chapter 12: Managing Change and Innovation [Electronic Version]. Management (p.256-278). Pearson Prentice Hall. Retrieved from https://mycampus.aiu-online.com/controls/eBookFileServer.ashx?id=51_119_102_52_71_80_65_104_72_84_52_121_56_57_89_108_77_104_43_114_71_103_69_116_78_120_106_51_54_55_98_112_115_83_83_66_76_68_106_68_113_121_57_82_100_118_66_117_53_65_74_52_80_103_74_105_100_65_67_111_118_99_116_89_116_70_81_113_100_89_51_102_112_86_47_111_116_69_81_108_115_120_43_73_75_119_61_61&File=Robbins_Ch12 256-278&friendlyName=Chapter 12: Managing Change and Innovation

Implementing Management Change

               The three most important principles to implement when managing change are planning, measurement, and support structures. It is extremely important to plan during change because, as Lynda Rogerson (n.d.) states, “a clearly defined vision of the end result enables all the people to define the most efficient path for accomplishing the results”. You need to know what you are aiming for before you start shooting. Scenario planning would work well in this situation because it would identify early warning signals that the turn-around may be experiencing problems and would define what steps you wanted to take if any type of shifts (economically, politically, technologically) were to surface. Manager should be careful not to treat scenarios as forecasts however. 

Measurement is the second important principle that I feel is necessary during change because managers can set milestones, both short and long, which is essential in tracking progress. If you are reaching your goals when you planned, you know that you are on the right track. You must put into place a specific way to say whether you are failing or not. As a manager, you would want to make sure to put an exact timeframe into the goals, for example, sell 500,000 units to stores by November 15^th.  Knowing exactly what the goal is more clearly defines the objective for employees and consistently meeting goals is good for employee morale.

A support structure is the third important principle that I chose. People are very resistant to change because they are creatures of habit. Helping employees to work through the fears they may have during a change is one of the best ways to help them weather the storm. Managers can provide counseling, new skill training or a little bit of paid time off to allow employees stress level to decrease. Reiterating to employees that you are there to support them is very important during times of change. 

References

Rogerson, Lynda. (n.d.). Twelve Principles for Managing Change. Retrieved of January 24, 2011 from http://www.lynco.com/12prin.html

Expanding Business into China... Good or Bad?

China is the third largest country in the world (Underwood, 2002). Mandarin is the predominant dialect spoken by its people. The government encourages its citizens to be atheist however, freedom of religion given. They have a population of over 1.2 billion people. China is thought to have the most powerful of all communist governments that exist.

The People’s Republic of China was established in 1949 by the Communist Party of China after the Third Revolutionary Civil War. Their government includes and executive, legislative, and judicial branch and the positions and powers of the President and Vice President are established in the Constitution of the People’s Republic of China.  This Constitution, which was adopted by the country in 1982, is their source of law.

            China’s population increases at a respectable rate of 1.3% per year. The rate of growth is unsurpassed by any emerging country in the world. In 2008, the real growth rate of China’s GDP reported at 9.8% (Travel Document Systems, Inc.). These economic factors have lead to a rapid surge in energy demand. By 2003, China had become the second-largest worldwide consumer of oil (Travel Documents Systems, Inc.).

As the third-largest producer of energy in the world, with expected electricity consumption growth of over 4% through 2030, there is a vast potential market for any energy sector company (Travel Documents Systems, Inc.). 20% of China’s generated electricity is foreign supplied. It is expected that 15,000 megawatts of generating capacity will be added per year (Travel Documents Systems, Inc.). If that’s not convincing enough, 70% of China’s energy consumption comes from coal (Travel Documents Systems, Inc.).  They are also the largest producer and consumer of coal.

            Thomas A. Edison founded General Electric Company in 1878.  They are extremely innovative as well as environmentally conscious. General Electric would benefit immensely from the potential market in China. They offer services pertaining to numerous aspects of the energy sector including electricity, oil, gas and coal. With the rising demand for electricity, light bulb sales will be steadily increasing. GE extracts oil from tar sands and provides customers with “clean, economical, coal-to-power solutions” (General Electric Company, 2011).  They also dabble in hydropower, water control, gasification, rail, nuclear energy, and solar energy, all of which China has a potential market for.

            “The leadership of the (Communist Party of China) is stressed and solidified” (Underwood, 2002) in the Preamble of the Constitution of the People’s Republic. The countries case law differs from our own primarily because there is a lack of strict precedential concept. The previous verdict of one court holds no weight in another court room. In regards to administrative law, citizens have the right to challenge administrative actions however; court review is not permitted in affairs pertaining to national defense or foreign affairs by the state.

            The involvement of government in China’s economy is a lot greater than what we are used to in the United States. Interactions between Chinese officials and those doing business in China are inevitable. “Each significant economic sector (is) supervised and controlled by one or more of these organizations, which included the People's Bank of China, State Planning Commission, State Economic Commission, State Machine-Building Industry Commission, and the ministries of agriculture, animal husbandry, and fishery; coal industry; commerce; communications; finance; light industry; metallurgical industry; petroleum industry; railways; textile industry; and water resources and electric power” (U.S. Library of Congress, n.d.).

The economic activities sheer volume is the only thing that limits the extent of government control. Fortunately, this is leading towards a shift to more indirect guidance from government as well as more of a dynamic economy. Such factors also mean that further consideration of taking advantage of the potential in China’s energy market would be ideal. Such emerging markets could be instrumental to the continued success of companies such as General Electric.

           

               

Work Cited

General Electric Company. (2011). Imagination at work. Retrieved from http://www.ge.com/products_services/energy.html.

Travel Document Systems, Inc. (n.d.) Economy. Retrieved from http://www.traveldocs.com/cn/economy.htm.

U.S. Library of Congress. (n.d.). Roles of the Government and the Party. Retrieved from http://countrystudies.us/china/93.htm.